LakePark Bakery Brand Guideline
Project Overview:
Enhancing Brand Visual Identity
In this project, our client seeks to elevate their brand's visual identity through two key improvements: refining their logo and optimizing color combinations. Our goal is to enhance the overall aesthetic appeal and ensure that the visual elements resonate effectively with their target audience. By modernizing the logo and selecting a harmonious color palette, we aim to create a more impactful and memorable brand presence.
#F4F4F5: A soft, neutral gray that provides a clean and subtle background,enhancing the other colors while conveying simplicity and sophistication.
#E1AB6B: A warm, light caramel hue that evokes the inviting aroma of freshly baked goods, adding a touch of sweetness and approachability.
#C3996B: A rich, medium brown that reflects the hearty, comforting nature of the bakery’s products, reinforcing themes of warmth and quality.
#A87D50: A deep, robust brown that grounds the palette with a sense of stability and tradition, highlighting the brand’s commitment to time-honored bakingpractices.
This color scheme together communicates a sense of warmth, reliability, and artisanal craftsmanship, aligning perfectly with Lake Park Bakery’s brand values.
COLOR USAGE
Lake Park Bakery’s visual identity, defined by its elegant, monochromatic signboard and iconic chef's hat symbol, effectively communicates tradition and quality. The natural kraft paper packaging with the bakery’s logo doubles as functional packaging and mobile advertising, enhancing brand visibility and appeal. Together, these consistent and versatile designs create a cohesive brand experience that strengthens recognition and customer loyalty.
IMAGERY & PHOTOGRAPHY
The Lake Park Bakery logo is versatile and can be effectively used across a range of products and packaging. It works well on business cards, enhancing professional branding, and can be prominently displayed on coffee cups and pastry bags, turning everyday items into mobile advertisements. Additionally, the logo can be applied to bakery boxes, staff uniforms, and storefront signage, ensuring consistent brand presence at every customer touchpoint.
USAGE EXAMPLES
COLOR PALETTE
#F4F45
C=3 M=2 Y=2 K=0
#C3996B
C=25 M=39 Y=64 K=2
#E1AB6B
C=11 M=34 Y=66 K=0
#A87D50
C=30 M=49 Y=75 K=10
We present three distinct logo styles developed for Lake Park Bakery, each showcasing a unique approach to visual identity. Two out of three of the logos integrates a simple yet effective visual element—a baker’s hat enclosed within a circle. This circle represents the unity and wholesomeness synonymous with the brand. These design choices aim to capture the essence of Lake Park Bakery’s welcoming and authentic character.
LOGO TYPE
PRIMARY LOGO
BRANDMARK
WORDMARK LOGO
Poppins was selected as the font for Lake Park Bakery due to its clean, modern aesthetic and exceptional readability. Its geometric design and rounded edges provide a friendly and approachable feel, aligning seamlessly with the bakery’s warm and welcoming brandidentity. The versatility of Poppins ensures it maintains clarity across various mediums, from signage to packaging, while its contemporary look complements the brand’s commitment to quality and craftsmanship. Overall, Poppins enhances the brand's visual appeal with a balance of sophistication and accessibility
TYPOGRAPHY
