NEW ERA RUNNIG GROUP
SUMMARY:
New Era Running Group, a prominent running club, approached the graphic designer seeking a logo that would encapsulate the core values of inclusivity, community, and philanthropy that define the group. The brief emphasized the need for a design that reflects the diverse abilities of the runners, the strong sense of camaraderie within the group, and the commitment to making a positive impact on the community through charity runs.
SOLUTION:
To address the brief, I conceptualized a logo that visually represented the inclusive and community-centric ethos of New Era Running Group. The chosen color palette incorporated a vibrant orange, symbolizing the diverse abilities and energetic spirit of the runners. The central element of the logo was an intertwined, stylized depiction of an open palm wrapped around a baton incase in a circle, showcasing the inclusivity of the group and the idea of individuals coming together to form a cohesive unit.
SERVICES:
Logo Design
CLIENT SATISFACTION:
Upon presentation, the client expressed immense satisfaction with the New Era Running Group logo. The design effectively captured the essence of inclusivity, community, and philanthropy that the group holds dear. The intertwined runners visually communicated the diversity within the club and the shared journey towards common goals. The vibrant color palette resonated with the energetic and dynamic nature of the running community. Overall, the client was thrilled with a logo that not only represented their values but also provided a strong and cohesive identity for the New Era Running Group, fostering a sense of pride and unity among its members.