Tender Notes Brand Guideline
Project Overview:
Enhancing Brand Identity
Tender Notes believes in the power of scents to evoke emotions, create memories, and transform spaces into havens of peace and comfort. As a designer, I translated this belief into a cohesive brand guideline that emphasizes elegance, simplicity, and sensory harmony. The guidelines showcase a carefully chosen color palette, reflecting the brand’s calming essence, and a logo that intertwines natural elements with the layered complexity of scent, ensuring every visual element communicates Tender Notes' commitment to quality and emotional connection. This consistent design approach allows the brand to resonate deeply with its audience, creating a memorable and immersive experience.
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WHO WE ARE
Tender Notes is a premium candle company that embodies elegance, warmth, and sensory delight. The brand’s essence is captured through its name, symbolizing the tender, soothing notes of scent that each candle releases. The logo—a harmonious blend of a flower, layers of scent notes, and a lit candle—perfectly encapsulates the brand’s commitment to creating an elevated experience.
WHAT WE STAND FOR
RELAX, UPLIFT, SANCTUARY, LUXURIOUS, CALMING, ENVIRONMENTS, SOFT, LIVELY, TRANQUILITY, QUALITY, ELEGANT, SERENE, COMFORTING, SOOTHING
LOGOS
The Nexa font family was chosen for the Tender Notes brand because of its modern, clean, and versatile design that aligns perfectly with the brand’s elegant and refined identity. Nexa's geometric structure conveys a sense of balance and harmony, which complements the brand's focus on creating soothing and sophisticated experiences through its candles. The font’s readability and smooth curves add to the brand’s approachable yet luxurious feel, making it ideal for both digital and print applications. By using Nexa, Tender Notes ensures a consistent, professional look across all branding materials, enhancing the overall aesthetic and reinforcing the brand’s commitment to quality and design excellence.
TYPOGRAPHY
The images showcase Tender Notes candles, emphasizing the brand's vibrant and refreshing designs. The first image features the "Baja Breeze" candle in its packaging, which uses lively green tones and tropical imagery to evoke a fresh, soothing ambiance—perfect for consumers seeking relaxation and a touch of nature in their space. The second and third images focus on the "Jolly Rancher" candle, with playful watermelon patterns and bright colors that appeal to a sense of fun and nostalgia. These visuals effectively communicate the brand's values of quality, freshness, and emotional connection, making them suitable for use across marketing platforms, including online promotions, product packaging, and social media campaigns.
IMAGERY & PHOTOGRAPHY
